Did the title confuse you? For your reference, here is a visual guide to Marvel live-action character rights. You might need it.
Okay, so, Kevin Feige and Marvel broke away from the Spider-Man universe. Feige will not be involved in leading the production of the upcoming Spider-Man.
But first, who is Kevin Feige?
We’ve put together his resume in bullet points for you:
- He is the president of Marvel Studios
- He is responsible for producing the last two films that broke all-time records; Disney’s Avengers: Endgame, the highest-grossing film of all time and Spider-Man: Far From Home, the highest-grossing film for Sony Pictures.
- Feige’s is a constant in excellence. In the last 10 years, he produced and oversaw 23 superheroes with nota single flop. His productions are all number one with a collective gross revenue of $26.8 billion. Even George Lucas, Steven Spielberg, and Peter Jackson couldn’t live up to his legacy.
- In 2018, he won the first ever Best Picture Oscar nomination for a superhero film: Black Panther.
- This year, Feige produced three of the top four highest-grossing films in Avengers: Endgame, Captain Marvel, and Spider-Man: Far From Home.
According to Deadline, this was what went down..
- Currently, the terms are that Marvel will receive 5% of first-dollar gross. Disney requested that future Spider-Man films be a 50/50 co-financing arrangement between the studios, and this might extend to other films in the Spider-Man universe. Though this means that Disney will be putting up half the funding, they will also make 50% of the profit.
- Sony, not wanting to share its biggest franchise which contains 900 characters, refused the terms. Tom Rothman (Sony Picture’s Chief) and Tony Vinciquerra (Sony Picture’s Chairman and CEO), came back with a counteroffer.
- Disney rejected it and pulled Feige and Marvel from the Spider-Man universe.
Though Rothman spoke to Feige about the potential wider involvement of Marvel in the Spider-Man universe, asking for half of the movie is too high of a price, considering that Marvel already owns the merchandising rights to Spider-Man.
While sources are certain that it is because of money, Sony maintained its stance that the reason Feige is not involved in the upcoming Spider-Man movies is that he has too much on his plate. Sony spokesperson said “We hope this might change in the future but understand that the many new responsibilities that Disney has given him – including all their newly added Marvel properties – do not allow time for him to work on IP they do not own. Kevin is terrific and we are grateful for his help and guidance and appreciate the path he has helped put us on, which we will continue.”
This break up is an example of the power dynamic between two big brands gone wrong. Though Disney is the bigger brand, sometimes being big doesn’t mean you’ll always get what you want. But it sure doesn’t affect them as much if a deal is lost. On the other hand, this could be a very expensive no for Sony Pictures.
What do you think? Did Sony underestimate Kevin Feige’s greatness? Let us know down in the comments below.