ezbuy made its debut in Singapore in the year 2010. It began as an overseas shopping service provider that made purchases and fulfilled shipments & deliveries for demands of the local consumer. How was the idea born? A friend of the founder migrated from China to Southeast Asia and he was sick of consuming expensive Chinese products. However, clearance issues and high shipping charges made shopping/import inconvenient. The founder believes the market for affordable products is large and has high confidence in Chinese products. and therefore founded ezbuy.
Today, ezbuy has more than 3 million customers coming from Malaysia, Singapore, Indonesia, and Thailand. ezbuy has also brought millions of quality products into their platform for customers mainly from countries such as China, USA, Taiwan, Korea, and the local market as well.ezbuy has always been working within one vision which is to make shipping convenient and affordable, bringing global markets to consumer doorstep. Although ezBuy is an international shipping platform, they have always kept themselves updated with the customer’s needs and creating a simple and convenient platform for customers to do online shopping locally and globally.
It was a pleasure for Metapair that we are able to have an interview with Rickie Lee, Global Business Director of ezbuy to share the partnership that has done by ezbuy.
- Can you tell us about your role and what you do at ezbuy?
I am the Global Business Director of ezbuy. The three key responsibilities of mine are to (a) seek for business partnership opportunities worldwide, expand the business into new markets (b) monitor the partnership deal and company set up locally and (c) provide business consultation across all sectors.
- What does it take to be a successful brand in South East Asia?
Localizing the business is particularly important. ezbuy builds a team locally and we conduct studies to better understand the local background and culture in addition to implementing strategies that suit local needs. There are similar players in the industry however the majority are less aware of the power of business localization and tend to duplicate strategies that have worked elsewhere to be implemented locally. For example, when a piece of dress is selling fast in Singapore, it doesn’t mean that it would perform well in Pakistan due to religious and cultural differences.
- How do you decide when to do a partnership? and which have been the most successful ones.
This relies on the opportunity. If there are opportunities for earning aggressive income with affordable investments then the company would certainly be interested. We do have to ensure the partnership is mutually beneficial and each company’s strengths complement one another. We do have a lot of successful partnerships eg. the collaboration with logistics, media agency, advertising firm, merchant or sellers, etc. The longest partnership we’ve had was with one logistics company. In fact, logistics partnership is particularly important in regards to improving service efficiency and attractive prices.
- How does your company carry out partnerships?
Frequent and intimate communication with each other is important. The trust and confidence gained from such communications help the business grow in a positive manner. Failure to facilitate effective communication can lead to misunderstandings which are the key factor in causing a partnership to fail.
- If you could change one thing about the process of partnerships, what would it be?
I believe a good partnership does not just rely on a mutual agreements but also having an understanding of the partner’s background including work patterns, religion, and living culture. A good partnership involves investing time in getting to know your partner better.
- What did it take to make ezbuy a successful brand?
ezbuy is a service-oriented role in which providing good customer service is a priority. We adhere to our mission, vision, and values deeply. It is compulsory for newcomers to memorize these details and everyone will be rewarded for taking the initiative to act on them.
ie. ezbuy founder, Hejian delivers festive mail to all registered customers for consecutive years. We share the good news and we admit our drawbacks for further improvement.
- How do you distinguish yourself from your competitors?
We have the largest joint product pool which offers numerous product varieties and choices that helps achieve our vision on bringing global markets to the customer’s doorstep conveniently at an affordable price tag.
- What is one interesting insight you have as the Global Business Director?
Thank you for the opportunity, I do gain a deeper understanding of different work patterns and cultures. Frequent business travels and contacts allow me to discover the beauty of different religious beliefs and cultures across countries. However, I am more adapted to living locally.
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