HappyFresh Group is the number one online grocery company in Southeast Asia. HappyFresh was founded in October 2014 as the first online grocery shopping and its operation is currently in Indonesia, Malaysia and Thailand. Its services would be offered through a marketplace style app where personal shoppers will be trained to select their items and…
We’ve compiled some of the more notable partnerships that have taken place in the United States for the month of May 2019 Citi Private Bank x Sotheby Art: Beyond Borders is a program that seeks to promote understanding and progress across cultures. Sponsored by a collaboration between Citi Private Bank and Sotheby, each episode will…
Proper Marketing is a key factor in the success of any brand. One of the most common ways to market a brand or product is through the use of advertisements. Advertisements can be done through many different mediums and its influence is not to be underestimated. A company’s first impression and future reputation are influenced…
Someone once told me there are two ships to avoid: the dreaded Flying Dutchman and bad business bedfellows. Okay, so the two of them doesn’t have the word “ship” in them, but you get the point! The right kind of partnership can provide countless benefits for a business. But when a partnership fails, its impact…
Winnie Pua, the Managing Director of antics@play – a Singaporean based Brand Consultancy company that utilizes innovative and creative means to come up with effective solutions for business needs. Under her leadership, the unique play-based methodology that the company uses to help other companies overcome hurdles has put antics@play in the spotlight and on the…
ezbuy made its debut in Singapore in the year 2010. It began as an overseas shopping service provider that made purchases and fulfilled shipments & deliveries for demands of the local consumer. How was the idea born? A friend of the founder migrated from China to Southeast Asia and he was sick of consuming expensive…
From its inception in 1996 as a role-playing game for the GameBoy, Pokemon has gone on to become one of the world’s most recognized franchises and has evolved to encompass an anime film series, books, card games, video games, merchandise, music, and a theme park. The release of Detective Pikachu marks the first live-action debut…
Michael is the Head of Marketing for Pepsico for several markets in the Asian region. He has been with the company for 11 years now with most of it spent in Marketing serving the Philippines market, though he is also in charge of Korea, Malaysia, the Pacific Islands, and Singapore. We are glad that he…
As a partnership Marketing Manager of Photobook Worldwide, Stella Ong will be the face of the organization. With that in mind, she will need to have a wide knowledge about the products she handles and a deep understanding of her business as she proposes partnerships with different brands. Not only will she need a thorough…
The end of Game of Thrones series is fast approaching, having just watched episode 5, I felt Drogon’s fire through the screen. Am I the only one who felt that Cersei’s death was extremely underwhelming? I wanted to see cruel Cersei suffer, I wanted to see the nun come back to life with the bell…