We’ve come up with a list of must-reads revolving around trade marketing that happened in 2018 with commentaries.
Comment: FMCG Industry manufacturers are gravitating towards Amazon for trade marketing in retail shops, which is becoming their leading contributor to Amazon’s advertising revenue.
Comment: The rise of the digital age is shaping the world of trade-marketing as we know it. Now most trade-marketing is executed digitally which enhances consumer experience and gives retailers a chance to increase sales margins, fund traffic acquisition, and strengthen supplier relationships.
Comment: Paranoid about being left behind in this fast-progressive world, trade marketing teams decide to use a bold strategy to satisfy customer needs – ever so familiar in tech companies: Consumer Data.
Comment: Your trade marketing ROI can skyrocket exponentially with these 4 leading digital strategies. They are being relied on by hundreds of brands, optimizing their trade marketing strategies.
Comment: Brands are coupling with e-commerce channels instead of their traditional mediums to boost sales. Step one? Allocate ad budgets to e-commerce channels for brand exposure.
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