We’ve come up with a list of must-reads revolving around trade marketing that happened in 2018 with commentaries.
Comment: FMCG Industry manufacturers are gravitating towards Amazon for trade marketing in retail shops, which is becoming their leading contributor to Amazon’s advertising revenue.
What do Shoppers want the most in the Age of Digitalization? Well, we have the answer.
Comment: The rise of the digital age is shaping the world of trade-marketing as we know it. Now most trade-marketing is executed digitally which enhances consumer experience and gives retailers a chance to increase sales margins, fund traffic acquisition, and strengthen supplier relationships.
Why Customer Data Is Trade Marketing’s New Currency
Comment: Paranoid about being left behind in this fast-progressive world, trade marketing teams decide to use a bold strategy to satisfy customer needs – ever so familiar in tech companies: Consumer Data.
4 Digital Strategies To Maximize Trade Marketing ROI
Comment: Your trade marketing ROI can skyrocket exponentially with these 4 leading digital strategies. They are being relied on by hundreds of brands, optimizing their trade marketing strategies.
The worlds of brand and trade marketing must unite
Comment: Brands are coupling with e-commerce channels instead of their traditional mediums to boost sales. Step one? Allocate ad budgets to e-commerce channels for brand exposure.
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