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What is happening in the world of trade marketing 2018

Posted on June 28, 2019July 29, 2019 by mo
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We’ve come up with a list of must-reads revolving around trade marketing that happened in 2018 with commentaries.

Amazon’s “pot of gold” might surprise you. Their revenue’s sole proprietor seems to be Ad placement in its virtual store aisles.

Comment: FMCG Industry manufacturers are gravitating towards Amazon for trade marketing in retail shops, which is becoming their leading contributor to Amazon’s advertising revenue.

What do Shoppers want the most in the Age of Digitalization? Well, we have the answer.

Comment: The rise of the digital age is shaping the world of trade-marketing as we know it. Now most trade-marketing is executed digitally which enhances consumer experience and gives retailers a chance to increase sales margins, fund traffic acquisition, and strengthen supplier relationships.

Why Customer Data Is Trade Marketing’s New Currency

Comment: Paranoid about being left behind in this fast-progressive world, trade marketing teams decide to use a bold strategy to satisfy customer needs – ever so familiar in tech companies: Consumer Data.

4 Digital Strategies To Maximize Trade Marketing ROI

Comment: Your trade marketing ROI can skyrocket exponentially with these 4 leading digital strategies. They are being relied on by hundreds of brands, optimizing their trade marketing strategies.

The worlds of brand and trade marketing must unite

Comment: Brands are coupling with e-commerce channels instead of their traditional mediums to boost sales. Step one? Allocate ad budgets to e-commerce channels for brand exposure.

Metapair is a platform that uses automation to democratize B2B partnerships. With our platform, we can reduce the time to set up partnerships, reduce cost, increase transparency and accuracy.

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